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Formazione & Sviluppo

Seconda giornata del corso di Marketing Farmaceutico 2017

Corso di perfezionamento in marketing e Management Farmaceutico dal Farmaco ai Nuovi Mercati. Sabato 1 aprile Modulo Marketing Operativo: Il dr. Mario Bove direttore commerciale Takeda e dr. Cristiano Marchesi direttore vendite Cristalfarma hanno analizzato l’operatività alla base delle azioni di marketing nei lanci di prodotti. Si sono affrontati lanci di successo ma anche errori di posizionamento con conseguenti risultati deludenti di prodotti altamente potenziali. Il dr. Marchesi si è focalizzato sul mondo della nutraceutica e sulle strategie delle aziende che oggi operano in questo settore ad alta innovatività, il dr. Mario Bove ha invece affrontato il tema della organizzazione del marketing nel settore del farmaco etico

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